Hollywood star Jennifer Garner is celebrating a major milestone — not on the red carpet, but on Wall Street.Her organic children’s food company, Once Upon a Farm, officially went public on the New York Stock Exchange on February 6, 2026, with a $724 million valuation.
The stock was priced at $18 per share and jumped 17% on its first day, climbing above $21 — a strong debut in a competitive consumer market
Strong Revenue Growth Fuels Investor Confidence
Once Upon a Farm reported:
- $225 million in annual revenue (ending September 2025)
- 40% year-over-year growth
The company’s products are now available in approximately 25,000 stores nationwide, including:
- Target
- Whole Foods
- Kroger
- Walmart
- Publix
- Wegmans
Retailers that dedicate over 15% of their refrigerated kids’ food section to the brand report more than 10% average top-line growth, showing strong consumer demand.
Jennifer Garner’s Stake Now Worth $64 Million
Garner joined the company in 2017 as Chief Brand Officer and co-founder. She currently holds a 7% ownership stake, now valued at an estimated $64 million following the IPO.
Her involvement has gone beyond celebrity endorsement. As a mother of three, Garner has consistently emphasized improving childhood nutrition. She also actively participated in the company’s IPO roadshow, pitching Wall Street investors ahead of the public debut.
Big Opportunity in a $50 Billion Market
CEO John Forer highlighted significant growth potential.
- The U.S. kids’ food market is worth $50 billion annually
- Once Upon a Farm currently operates in categories representing $11 billion of that total
The company focuses on refrigerated, organic, and minimally processed children’s snacks and meals — a segment gaining traction among health-conscious parents.
Losses Continue Amid Expansion
Despite its rapid growth, Once Upon a Farm reported:
- $52 million net loss for fiscal year ending September 2025
- Up from a $19 million loss in 2022
The increased losses are largely attributed to:
- Expansion into new grocery chains
- Higher slotting fees to secure retail shelf space
- Marketing and distribution investments
Investors appear willing to look past short-term losses in favor of long-term category expansion.
From Hollywood to Health Food Success
Garner’s transition from actress to food entrepreneur reflects a broader trend of celebrities building purpose-driven consumer brands. Unlike many endorsement deals, her role in Once Upon a Farm has been deeply operational and mission-focused.
With strong retail momentum, expanding distribution, and a successful IPO debut, Once Upon a Farm is positioning itself as a major player in the evolving children’s nutrition space.
The big question now:
Can the company convert its rapid revenue growth into sustained profitability?